British Eventing’s marketing and commercial director, Mike Barnes is to leave after three years in the role.

Mike will now be launching his own marketing support and consultancy service – Brand Extension Ltd.

He said: “It’s been a challenging three years and I have met some fabulous people.

“The operational job is now done and with a great team in place, the BE marketing team can continue to grow and develop all the new initiatives.

“For me there is a need for a new personal challenge and new areas to explore.”

Mike Etherington-Smith, chief executive of British Eventing, added: “It has been really good to have Mike as part of the team here, he has done a super job over the past three years and we are sad to see him go.

“We all wish him well with his new venture and hopefully we can work with Mike in the future in his new role.”