Maxavita has launched a six-month fundraising drive for equestrian charity World Horse Welfare.

For every promotional pack of Maxavita’s Maxa supplement range sold between May and November the company will donate 25p to the charity.

The promotional tubs have a World Horse Welfare branded sticker on the lid with the slogan Help Horses and can be bought in-store and from Maxavita.com.

Customers who purchase from the Maxavita website will also have the option of donating a further 25p to World Horse Welfare during the checkout process.

Neil Hammill, marketing manager for Maxavita said: “We wanted to support a charity whose values align with our own of helping horses to lead active, healthy lives.

“World Horse Welfare works to give neglected and abused horses a second chance in life. We are proud to be supporting them in the work they do.”

Director of fundraising at World Horse Welfare, John Blake said: “We appreciate the generous support of Maxavita and their customers through this initiative. We relyupon donations to carry out its work of rehoming and rehabilitating horses in the UK, campaigning to improve legislation protecting horse welfare and our international training programmes.”

Maxavita products included in the promotion are MaxaFlex, MaxaCalm, MaxaBreathe, MaxaHoof, MaxaBiotic and MaxaPower.

Each product in the Maxa range contains a patented Green Lipped Mussel extract which has high levels of omega-3 fatty acids, known for their wide ranging health benefits.