On the final day of the Equestrian Social Media Awards (ESMA), Horse & Hound has been named the ‘most informative’ social media service in the UK and Ireland.

This brings Horse & Hound’s tally of ESMAs to three — a figure which no other UK equestrian brand was able to match. Horse & Hound beat Horse & County and Horse & Rider to the ‘most informative’ crown. The international title was won by TheHorse.com.

H&H’s website editor Carol Phillips says: “I’m blown away to have picked up a third Equestrian Social Media Award. It was great to win the ‘most informative’ award as the H&H team prides itself in bringing the most important and useful information to our social media fans each and every day.”

Other winners on the final day of the awards included the Riding for the Disabled Association, Parelli, Derby House, EcoGold, Horses UK and the online radio show Horses in the Morning.

Winner of the international newcomers award, Horses in the Morning dedicated a whole show to the ESMAs and spoke to some of the winners, including H&H’s website editor Carol Phillips, on Monday 14 March.

Listen to the ESMA radio show below

Award winners

Category 1: Best YouTube Channel (UK/Ireland)

  1. Horse & Hound
  2. Badminton Horse Trials
  3. British Horse Society

Category 1: Best YouTube Channel (International)

  1. Parelli
  2. World Horse Welfare
  3. How to market your horse business and horse and rider awareness

Category 2: Best use of Facebook (UK/Ireland)

  1. Spillers
  2. Oliver Townend
  3. Pure Feed

Category 2: Best use of Facebook (International)

  1. Parelli
  2. How to market your horse business
  3. TheHorse.com

Category 3: Best use of Twitter (UK/Ireland)

  1. Horse & Country TV
  2. Oliver Townend
  3. British Horse Society

Category 3: Best use of Twitter (International)

  1. TheHorse.com
  2. Fugly Blog
  3. Parelli

Category 4: Best use of SM by a charity (UK/Ireland)

  1. British Horse Society
  2. World Horse Welfare
  3. Redwings

Category 4: Best use of SM by a charity (International)

  1. Save A Forgotten Equine (SAFE)
  2. Angel Acres
  3. Second Chance Ranch

Category 5: Best use of SM by/for a professional rider (UK/Ireland)

  1. Oliver Townend
  2. William Fox-Pitt
  3. Cian O’Connor

Category 5: Best use of SM by/for a professional rider (International)

  1. Edward Gal
  2. Peter Atkins
  3. Mclain Ward

Category 6: Best use of SM by/for an amateur rider

  1. Shoestring Eventing
  2. Gift Horse Eventing
  3. Jenni Ball Eventing
  4. Lisa Pillbeam Eventing

Category 7: Best use of SM by a feed company (UK/Ireland)

  1. Spillers
  2. Blue Chip
  3. Pure Feed

Category 7: Best use of SM by a feed company (International)

  1. Purina Mills
  2. Kentucky Performance Products
  3. SmartPak

Category 8: Best use of SM by a magazine (UK/Ireland)

  1. Horse & Hound
  2. Your Horse
  3. Horse & Rider

Category 8: Best use of SM by a magazine (International)

  1. Chronicle of the Horse
  2. Horse & Rider USA
  3. Practical Horseman

Category 9: Best use of SM by a brand (UK/Ireland)

  1. Horseware Ireland
  2. Joules
  3. Toggi

Category 9: Best use of SM by a brand (International)

  1. Ariat
  2. Equifit
  3. Professionals choice

Category 10: Best use of SM by an event/competition (UK/Ireland)

  1. Badminton Horse Trials
  2. Your Horse Live
  3. Burghley Horse Trials

Category 10: Best use of SM by an event/competition (International)

  1. 2010 Alltech FEI World Equestrian Games
  2. Rolex Kentucky three day event
  3. Spruce Meadows

Category 11: Best use of SM by a talking animal (UK/Ireland)

  1. Primrose Hill
  2. The Fat Pony
  3. Edward The Horse

Category 11: Best use of SM by a talking animal (International)

  1. Henry Jota Hampton (Peter Atkins’ horse Henny)
  2. Shadowfax (from the Lord of the Rings films – real name Blanco)
  3. Merry Horses
  4. Whiskey’s County Island Blog

Category 12: Most informative (UK/Ireland)

  1. Horse & Hound
  2. Horse & Country TV
  3. Horse & Rider

Category 12: Most informative (International)

  1. The Horse.com
  2. Horse and rider awareness
  3. Eventing Nation

Category 13: Best use of SM by a Riding School (UK/Ireland)

  1. Riding for the Disabled Association
  2. Cumbrian Heavy Horses
  3. Warren Farm

Category 13: Best use of SM by a Riding School (International)

  1. Parelli
  2. New Beginnings Therapeutic Riding
  3. Pony Pros

Category 14: Best use of SM by a saddlery/tack shop (UK/Ireland)

  1. Derby House
  2. The Saddlery Shop
  3. Albion

Category 14: Best use of SM by a saddlery/tack shop (International)

  1. ECOGOLD
  2. Dover
  3. Voltaire Design

Category 15: Best SM newcomer (UK/Ireland)

  1. Horses UK (Facebook Group)
  2. British Horse Society
  3. Cumbrian Heavy Horses

Category 15: Best SM newcomer (International)

  1. Horse in the Morning (part of the Horse Radio Network)
  2. Indiana Horse Rescue
  3. Pony Pros