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The FEI, equestrian sport’s governing body, is to judge an award in the 2012 Equestrian Social Media Awards (ESMAs).

In next year’s awards there will be categories for best use of social media by region. Based on the FEI regional groups, the categories are designed to connect the global equestrian community through social media.

The winners of the regional categories will be passed to the FEI for them to decide the winner of the “FEI Award for the Best Use of Social Media in the Equestrian World”.

FEI President, HRH Princess Haya said: “We are delighted to be part of the ESMAs and look forward to judging the international categories from the online equestrian community.”

The FEI joined the world of social media in early 2011 and has seen a huge amount of online support.

The FEI’s director of communications, Richard Johnson added: “It’s a real testament to the thriving equestrian social media community that the ESMAs have been set up — I really hope the global equestrian community starts to think about the scheme and looks forward to being involved in the judging process”.

ESMA founder Liam Killen said: “The aim of the ESMAs is not just to shine a spotlight on those who excel in the world of social media, but to also connect the global equestrian community. This alliance will raise the profile of social media within the equestrian world.”

The ESMAs were launched this year and H&H won three categories — most informative’ social media service in the UK and Ireland, best YouTube channel (UK/Ireland) and best use of social media by a magazine (UK/Ireland).

www.equestriansocialmediaawards.com