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Rug brand Kingshead Direct has come up with a new way to promote its product – equestrian “Avon ladies”.

The brand is recruiting “county representatives” to provide local support and representation for the brand through events and parties.

In return, agents receive a percentage commission of all sales that are made by the Perth-based company in that county.

Kevin Jeffkyns, the MD of Kingshead, said: “The public is now able to buy directly from us the manufacturer and enjoy cheaper pricing whilst being supported on the ground by a network of equestrian experts.”