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A new road safety campaign that offers advice to both riders and drivers has been given the seal of approval by Dragon’s Den star and horse lover Deborah Meaden.

Road safety organisation and breakdown cover company, GEM Motoring Assist, has produced the “Horse Rider Safety” leaflet to tackle the issue of road safety from both angles.

GEM’s leaflet, which has been produced in conjunction with the British Horse Society (BHS), includes on one side rider issues such as hand signals and the importance of fluorescent leg wraps for the most visible parts of the horse, while on the reverse, for motorists, it advises on appropriate speed and the dangers of sudden movement and noise.

David Williams of GEM, said: “We wanted to make this campaign as neutral as possible, without taking the side of the rider or driver.”

Deborah Meaden, entrepreneur and Dragon’s Den investor, added: “For drivers and horse riders it is crucial that both parties fully acknowledge and understand the importance of road safety. Sharing the road means shared responsibility, and this campaign offer a great resource for seeing things through the eyes of both the rider and the driver.”

Download a copy of the Horse Rider Safety leaflet, or visit motoringassist.com/leaflets.