Students have launched a social media campaign to encourage helmet safety among riders.

The Crack the Hat appeal, thought up by a group of five students from the Royal Agricultural University (RAU), aims to raise money for H&H’s charity of the year, the Injured Jockeys Fund (IJF).

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In a similar nature to the ice bucket challenge, participants must crack an egg on their head and donate to the charity, before nominating a friend to do the same.

The students were inspired to promote hat safety following William Fox-Pitt’s serious fall in Le Lion d’Angers last October.

“IJF massively inspires us for the work it does with riders like him,” third year student Grace Pugh told H&H.

Grace thought up the idea for one of the modules for her international equine and agricultural business studies degree alongside fellow RAU students Alicia Lee, Anneli Ives, Megan Duffield and Cordelia Marshall.

The campaign can be found on Facebook by searching Crack the Hat and on Twitter using the handle @CrackTheHat2k16

To donate £2 to the IJF, text “HATZ50” with the amount you wish to donate to 70070.

Helping riders and their families

H&H announced the IJF as its charity of the year for 2016 last month (31 December).

The IJF helps riders and their families who have been affected by injuries in their sport.

In the past 51 years more than 1,000 jockeys have been helped by the IJF.

With two rehabilitation centres and direct support across the country, jockeys hurt in their line of work have access to free rehab and training, as well as support and advice.

More recently the charity’s work has also extended to riders in other disciplines, most notably eventers.

H&H is supporting the IJF as it’s charity of the year 2016. To find out more and make donation click here.