The Advertising Standards Authority (ASA) has upheld a complaint against an advert by Equisafety that said its Polite range of high-visibility riding wear had been “police consulted”.

Equisafety told the ASA that the words “police consulted” were not meant to imply that the police had approved the product for use.

However, the company agreed to take the wording off
future adverts

“We have been reported to the ASA by just one person but have changed the advert,” said Nicky Fletcher of Equisafety.

This news story was first published in the current issue of H&H (29 December 2011)