The effects of FMD on the horse industry is highlighted in BBC 1’s Countryfile programme to be transmitted on Sunday 3 June at 11.30am.

.The idea for the programme came from Pharo Communications on behalf of a campaign funded jointly by the British Equestrian Federation, British Horse Society and British Equestrian Trade Association.

The programme, which was filmed in Devon, aims to increase awareness of the plight of the equestrianindustry in the wake of the FMD crisis, which estimates losses of £100 million a month and also to encourage riders back into the saddle.

Those interviewed include Andrew Finding, BEF’s chief executive and Bobby Bullman of Pine Lodge Riding Holidays in Exmoor.

“A lot of people stopped riding because they weren’t sure where they could go,” said Sarah Pharo of Pharo Communications. “Now, the bridleways are re-opening, but there are a lot of people still do not know where they can and cannot ride.

“The knock-on effects has been enormous with feed companies, retailers, vets and blacksmiths all affected.”