A fashion business graduate and showjumper has launched a new website selling luxury equestrian clothing.

Pro-Am Sport” was founded by Florence Bellm in November 2012.

The site sells clothing and accessories for men and women from a range of international brands, including Cavalleria Toscana and Pamela Henson Competition.

“We wanted to create a simple way to purchase the most exclusive, fashionable products, delivered to your doorstep, wherever you were based globally,” said a company spokesman.

“And as the exclusive stockist of Global Champions Tour clothing, Pro-Am Sport has already attracted the attention of competitive riders worldwide.”

This spring a collabaration between Liberty of London and Pamela Henson designs will be available on the website, with the iconic paisley prints being used for a range of ladies wear.

For more information visit www.pro-am-sport.com