Equestrian retailer Ride-away has announced a full rebranding of its business.

The change comes after retailer Pets at Home bought the company earlier this year. The rebranding will see its showroom in York and its bi-annual catalogue revamped and a new website launched under the slogan “live to ride”.

“We’re very excited about the rebrand, and we’re hoping it will really help us encourage new customers to visit the store, take a look at the website and learn more about the products and services we offer,” said general manager Jonny Armstrong.

“Riding is more than just a hobby, it’s a lifestyle choice, and we feel it’s important that as many people as possible have the opportunity to try it.”

To find out more about Ride-away please go to: http://www.rideaway.co.uk