Customer service training is being offered to equine businesses by a new company.

Equine Staff Training (EST) runs specialist customer service courses for equine businesses, individuals and equine education providers.

The courses focus on profiling customer types, the concept of professionalism and customer service techniques.

They also cover topics including telephone etiquette, meeting and greeting clients and body language.

EST equine customer service courses are delivered in an “informal classroom setting”, using discussion and practical exercises.

They last for around four and a half hours and all participants receive a certificate of attendance.

“While standards of riding, teaching, horsecare and equestrian facilities have dramatically improved in recent years, customer service is an area which is sometimes neglected,” said EST course director and trainer Katy Malone.

“We are all talking about how important it is to attract new riders to the sport in the wake of the success of the Olympics,” she added.

“One of the ways we can achieve this is by offering excellent customer service to new and potential clients.”

For more information and course prices, visit www.eqst.co.uk.