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A new equestrian retailer has opened in the northwest offering “a traditional retail experience.”

Equiemporium in Birkdale near Southport has been set-up by Sue Atherton and Tina Marriott, a riding instructor who runs a local livery yard.

Equiemporium“We identified a gap in the market for a shop where riders could get support and advice,” said Sue Atherton.

The shop has sofas and coffee and encourages customers to stay and chat.

The main equestrian brands are Rigeloto from Portugal and Montoni from the Netherlands.

“We plan to have an online brochure in a few weeks and are hoping to launch our own brand of equestrian tops and jackets by the end of the year,” added Mrs Atherton.

EquiemporiumEquiemporium has sponsored three local riders: Jonathan Stevens who is riding Balmoral Erica for The Queen at Horse of the Year Show next week; showjumper Sammy Borthwick, and 16-year-old Storm Straker.

Miss Straker was the youngest member of the British Junior European eventing team and is the niece of Olympic eventer Karen Dixon.

For more information about the new shop ring 07860929598.