BETA International’s Innovation Awards — which celebrate new products in the market — has added a new outdoor clothing and footwear category.

The decision to add this extra category was taken in response to the trade fair’s growing number of exhibitors from the outdoor sector.

“As more outdoor companies are choosing to make their mark at the show – and reaping the rewards for doing so – we needed to develop the awards to reflect their presence,” said British Equestrian Trade Association (BETA) International organiser Claire Thomas.

Diversification continues to be a driving force for both exhibitors and visitors, and we are extremely pleased to welcome trade members from a range of related industries.”

Equestrian Trade News will sponsor this year’s awards, which are open to companies that are exhibiting at the BETA International fair (22-24 February), which takes place at the NEC, Birmingham.

All entries have to be new to the market during the 12 months preceding the show.

This means 10 categories will now be judged by a panel of experts.

They are: country fashion and footwear, feed and supplements, general, horsecare equipment and (horse) clothing, pet products, rider clothing, rider footwear and chaps, saddlery and tack, safety and security and technical outdoor clothing and footwear.