Prestigious silversmith and jewellery company Mappin & Webb has been designated Ascot racecourse’s official silverware and trophy supplier.

Mappin & Webb has had a 75-year association with Royal Ascot to date, having created the Gold Cup for the first time in 1938 and many other trophies and cups since.

The Gold Cup, Queen’s Vase and Royal Hunt Cup are the only races at Royal Ascot for which owners receive a new gold trophy to keep. The Queen approves the designs for all three “perpetual trophies”.

Mappin & Webb will also produce trophies for Ascot’s further races with royal association that are not run during the Royal Meeting — namely the King George VI and Queen Elizabeth Stakes (27 July) and Queen Elizabeth II Stakes (19 October).

Ascot chief executive Charles Barnett said: “With an established record and an understanding of the uniqueness of Ascot, we are delighted to welcome Mappin & Webb as an official supplier at Ascot, with responsibility for one of the most important aspects of the Royal Meeting, making the perpetual trophies.”

Justin Stead of Mappin & Webb added: “Both are prestigious brands with fantastic synergies and provenance. The collaboration with Ascot perfectly reflects the forthcoming revitalisation and new creative direction for Mappin & Webb in September 2013 following the appointment of creative director Elizabeth Galton”.