Horse & Country TV is to launch in Sweden.

The channel (Sky 280) expanded to The Netherlands last year, and later this month horse lovers in Sweden will be able to watch the channel too.

The cloud-based TV delivery service, Magine will initially host Horse & Country TV’s UK-version channel. This will be replaced by a specially-created Swedish version containing localised programming later in the summer.

“This is a major development for Horse & Country TV as we increase our international presence,” said Wayne Dunsford of Horse & Country TV.

“Magine represents an exciting opportunity for us to enter the Swedish market for the first time. We are delighted that they have recognised that there is a large and passionate audience for equestrian sports and country lifestyle in Sweden.”