Horse feed business Allen & Page won the “Nutritional Helpline” award — sponsored by hay steamer company Haygain — at the British Equestrian Trade Asscociation’s (BETA) business awards on 17 February.

The award aims to highlight the importance of reliable and accessible nutritional advice.

Judging was based on nominations by consumers and retailers, as well as mystery callers posing questions designed to challenge each helpline.

“Allen & Page is a fantastic company to deal with,” said one nominator.

“They listen intently to your requirements and give a variety of options and detailed advice on what’s best for your horse.”

Rachel Parrott at Allen & Page added: “We are so pleased that people not only use, but also appreciate our helpline, and we hope it continues to be the first port of call for any equine nutritional questions.”

TopSpec Equine took the runner-up position.

For more information visit www.beta-uk.org