How to write a horse for sale advert

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So you have decided to sell your horse and your horse is ready for buyers to view. Selling your horse with Horse & Hound can cost as little as as £15, but before you book your horse for sale advert, how can you make sure it will bring buyers flocking to see your horse?

Simplicity is the key to writing a classified advertisement to sell a horse both online or in a magazine, but don’t be tempted to leave out essential information to make the advert cheaper.

By putting more information into the advert you are more likely to sell the horse at the first attempt. A single more expensive advert is cheaper than having to advertise the horse twice, and you are likely to get fewer replies second time around.

Apart from giving your horse’s vital statistics, (see list below) the ad should draw attention to anything that makes your horse sound special. A horse’s breeding can attract interest from buyers, so it may be worth mentioning a famous or successful sire.

Photographs and video are useful to prospective buyers and can cut down on time-wasters, but it is important that they show the horse at its best. NB: Proofs and professional photographs can only be used with the photographer’s permission due to copyright laws.

More tips on choosing photograph and videos for adverts

Most buyers have a budget and many are put off if a price is not given or if “substantial price required” or PAO (price on application) are used. There is no point in people responding to your advert if they do not have the funds to match your asking price. Not giving a price will also exclude your advert from online searches for horses within a specific price range.

To decide on a price, check out other similar horses being advertised in your area on the internet. Bear in mind that these are asking prices and most buyers will try to haggle. Pricing horses too high is the most common reason for horses remaining unsold, so if you need a quick sale don’t be greedy! If you are including tack and rugs in the sale, mention that in the advert.

Remember to include the area of the country that you are based at the end of the advert and list a landline telephone number as well as a mobile if you can. An email address can also be a useful means of contact, although if used online you may end up receiving scam emails.

Once you have written the advert ask yourself “would it persuade you to go and see the horse?” If the answer is no then you need to rethink the advert.

When supplying the advert online, check it carefully for spelling mistakes. If you are giving an advert over the phone, ask the person to read the advert back to you to check they have got the spelling correct.

What to include

The vital statistics which you should include in any ad include:

  • Height
  • Breed
  • Sex
  • Age
  • Price
  • Telephone numbers
  • Area in which you live

You could also consider including the following information:

  • Colour and markings eg: stunningly marked skewbald
  • Temperament eg: not marish/excellent temperament
  • Scope/disciplines eg: competing Discovery/Foxhunter
  • Level of fitness and training eg: working at Elementary level
  • Competition results/winnings eg: Won £300 BSJA
  • Name of trainer/rider if famous eg: competed/trained by . . .
  • Breeding if by famous stallion eg: by Clover Hill out of TB mare
  • Trial facilities eg: Good trial facilities/seen at livery
  • Reason for sale eg: sadly outgrown
  • Veterinary status eg: recent vets certificate
  • Vices eg: no vices/cribs at feed times

Now you have your advert ready you can book your horse for sale advert online with Horse & Hound from as little as £15, or call our classified team on 0800 731 0616.

For more expert advice on how to sell your horse, don’t miss our magazine feature in which experts help H&H readers to sell their horses, on sale 12 January 2012

Originally published on horseandhound.co.uk