International event rider Lottie Prentice has teamed up with sports bra company LessBounce to lend support — literally and figuratively — to military charity Help for Heroes.

Lottie, 31, is the face of LessBounce’s new Help for Heroes crop top — of which £2.50 from each top sold goes to the charity for injured servicemen.

“I am a huge fan of this charity,” said Lottie. “I recently lost a friend in Afghanistan and I was really keen to get involved.”

LessBounce founder Selaine Saxby added: “We are delighted to give to Help for Heroes. We already send sports bras to serving soldiers across the globe.”

Help for Heroes co-founder Emma Parry said: “We have many people involved in sporting fund-raising activities who will benefit from the bra, as well as our servicewomen themselves.”

Lottie and her top horse Cool Decision — who is on the 2012 equine pathway — also feature in the LessBounce catalogue.

Visit www.lessbounce.com

This article was first published in Horse & Hound (6 August, ’09)