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British Dressage advert to be shown on YouTube and Facebook

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Charlotte White, H&H deputy news editor

22 December, 2009

British Dressage (BD) is spreading the word across the internet with a advert on Facebook and YouTube.

The advert — entitled Why you should join British Dressage — features leading riders, including Carl Hester and Lee Pearson, and was shot on location at the Hartpury Festival of Dressage (15-19 July 2009).

It was funded by sponsorship from Shearwater Insurance Ltd and Capricorn Chemicals Ltd.

BD chief executive Amanda Bond said: “We’re very grateful to long time supporters Jeremy Lawton from Shearwater Insurance Ltd and David Manning from Capricorn Chemicals Ltd who encouraged us to make this happen.

“It is a first for BD and a very exciting step for us into the realms of film media and viral marketing.”





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