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Caldene signs to sponsor showing arena at HOYS for three more years
30 October, 2009
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Caldene Riding Wear is to extend its sponsorship at the Horse of the Year Show.
Caldene has announced a new three-year sponsorship deal of the showing arena at HOYS.
“Listening to the many visitors talking about the Caldene Arena, and saying great things, is very exciting. It has an atmosphere all of its own,” said Richard Lawrence of Caldene.
“Without a doubt, the move to a bigger area in 2008 has been a major step forward.”
Helena Pettit, managing director of Grandstand Media which organises HOYS, added: “The arena provides a fantastic opportunity for the Caldene branding to be seen by every visitor to HOYS, and we are delighted to have renewed the sponsorship.”
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