The British Equestrian Trade Association (BETA) is supporting the Festival of British Eventing at Gatcombe Park (4 – 6 August) in a deal that marks a new direction for the Association. As part of a two-year agreement, the championship event is to be called “The Festival of British Eventing, presented by BETA”.

“Our association with the Festival means that every equestrian business that’s a member of BETA is actively supporting one of Britain’s most important equestrian sporting events,” explains BETA executive director Claire Williams. “BETA’s presence at the Festival will also emphasise the benefits of shopping with specialist retailers and suppliers of equestrian goods and services.”

Other supporters of the Festival include official vehicle supplier — and H&H Online Gatcombe microsite sponsor — Land Rover. The company will be demonstrating its brand new Freelander 2 vehicle at the event, as well as running its popular off-road experience. Land Rover drivers can look forward to being directed to a dedicated forward area of the car park on arrival at the event.

“Fresh from its world debut at the British International Motor Show, visitors to the Festival of British Eventing will be able to catch an early glimpse of the all-new Freelander 2, not due on sale until December 2006,” said Andy Griffiths, marketing director for Land Rover.

The first fence on the cross-country course also has a new sponsor in Dubarry of Ireland. The Boot was introduced as the first fence on the course last year, and will be dressed with strips of leather to replicate the bands on the Galway boot.

Michael Walsh of Dubarry says: “A six-foot long Dubarry boot is a wonder to behold and we are thrilled that the organisers approached us to take over sponsorship of this key fence. We wish the competitors all the best in their endeavours and look forward to a cracking competition.”

Other loyal sponsors at The Festival include Hamptons International, Martin Collins International, The Event Owners Association and Dodson & Horrell.